From vegan and cruelty-free staple brands including JASON and Avalon Organics, to sustainable scientific skincare brand Antipodes, to plastic-free and zero-waste newcomers We Love the Planet and Balade en Provence, consider Kinetic your one-stop ethical beauty shop. Known for having their fingers on the pulse of the latest trends and with a dedicated in-house sales and marketing team, Kinetic is run by the appropriately nicknamed “Dynamic Duo” of the natural products industry in the Who‚Äö√Ñ√¥s Who in Natural Beauty, Alex and Kim Barani. These brothers each have over 30 years of experience in the distribution of beauty, supplements, superfoods, and eco-living brands across the UK and Europe. Other brands include Alba Botanica – new look packaging across the range and new SPF lines launching, Giovanni – Smoothing Castor Oil collection available to order on the stand, and Neocell – the world’s leading science-backed collagen supplements.